SEO + Content Strategy

Stop letting fluffy listicles (like“X tips to do X”) cloud your content calendar.

Tired of crappy conversion rates?

SEO + content strategy that works.

“This keyword seems to have a high search volume. Let’s write about it on our blog.”

That’s about as advanced as some content strategies go. There’s good intention behind it: ranking on page #1 is always good, right? Not necessarily.

A good content strategy combines SEO with your actual product. After all, the entire point of content marketing is to generate $$$ for your business. Sporadically publishing fluffy listicles like “X top tips to do Y” won’t do that. You need to put thought into the content you’re delivering to people based on the stage of the funnel they’re in. That’s a content strategy.

results
results

  • Funnel-led content.

    Understand the terms your audience is searching for at each stage of the buying journey. Create content to nudge them along.

  • Competitor analysis.

    Figure out what your competitors are ranking for—but you aren’t. Then make content to beat theirs.

  • Content clusters.

    Want to dominate the SERPs for a category with content clusters? The pillar and cluster method is our specialty.

FAQs

What does a content strategy actually look like?

If your content strategy doesn’t tie to a business objective, it means nothing. We’ll help figure out your goals, audience, governance, and distribution so readers can find (and love) you.

What tools do you use?

Hiring us means you lean on our arsenal of best-in-class content marketing tools. All content goes through Clearscope for optimization. We also use Ahrefs for site/competitor analysis and keyword research.

Sounds good… Now hit me with the price.

We work on strategy using the cluster model. For one cluster, packages start at $2,500. This includes an editorial calendar for six months (assuming you’re publishing one post per week), conversion funnel, and existing content audit.

Less than half of B2B marketers have a documented content strategy.