The Peak Blog
Opinions, tips, and case studies on B2B content marketing.
Zapier Content Teardown: How Content Marketing Helped Zapier Reach $140 Million ARR
SaaS tool Zapier has crafted a content strategy that has helped them reach $140 million ARR. Take a deep dive into this strategy and what we can learn from it.
Content Prioritization: What to Write About Next (When Everything is Important)
Prioritization is one of the most difficult tasks in a content marketing program. You've got stakeholders from across the business, SEO keywords, lead generation or traffic goals, and pitches from writers. What to choose?
45 B2B Content Marketing Statistics for 2021 & Beyond
Type “B2B content marketing statistics” into your browser. I bet you’ll find a bunch of old content originally published in 2015. It has the same rehashed, obvious statistics everyone uses… But not this one.
How to Write a Roundup Post Worth $306K Per Month
One resource article I refreshed with a client is worth $306,000 at the time of writing, according to data from Ahrefs. The article ranks for over 21,500 keywords and hundreds of snippet features. This article will walk you through the format used to achieve this growth.
Parasite Content is Ruining Your Content Marketing Strategy
Google a keyword you want to rank for. Take a look at what’s ranking on page one. Are they all replicas of each other? That’s parasite content. It earns lots of links because the site is big and has lots of existing power… not because the content itself is good. Here’s how to compete with it.
How to Turn Your Top-Funnel Writers into Product Experts
Software companies need more than top-funnel assets to survive, but creating product-oriented articles can be tricky. A great product writer is hard to find, yet, they already exist among your writing crew today. Here’s how to turn top-funnel writers into product experts.