Prioritization is one of the most difficult tasks in a content marketing program. You've got stakeholders from across the business, SEO keywords, lead generation or traffic goals, and pitches from writers. What to choose?

Software companies need more than top-funnel assets to survive, but creating product-oriented articles can be tricky. A great product writer is hard to find, yet, they already exist among your writing crew today. Here’s how to turn top-funnel writers into product experts.